Jin Soon Choi is one of the most sought-after nail artists in the fashion industry. So it comes as no surprise that her NYFW schedule is a packed and hellish one She let danya_issawi in on how she gets it done
,” we’re asking successful women about managing their careers and lives during this hectic time of year.
When Jin Soon Choi moved from Olympia, Washington, to New York City in 1990 with just $400 she’d borrowed from her sister, she immediately went to work at the now-shuttered Korean-owned nail salon Sunny Nails on the Upper East Side. There, she built a clientele for whom she’d offer in-home manicures and pedicures, biking to and from their apartments and earning herself the nickname “Bicycle Jin.
In 1999, Choi opened a boutique nail spa in the East Village, the first of four across the city, and in the years following, she cemented herself as a mainstay in the world of nail art. Since then, she’s worked with brands such as Revlon, CoverGirl, L’Oréal, Maybelline, Sally Hansen, Mac, Sephora, Louis Vuitton, and Michael Kors; had her work featured in; and worked with the likes of Irving Penn, Marc Jacobs, and Amy Smilovic.
I’m not used to going to sleep early; I cannot go to sleep early. I try to, but I can’t get used to it. Once in a while, I can take a nap if I’m really tired on a shoot. I’ve been working with this team for a long time. We know each other really well, so they’ll put a couch in the beauty room, and sometimes I get to nap on the couch for 30 minutes.My schedule is handled by my agency, but it’s the worst during Fashion Week. I have a lot to do, and it’s really hard to juggle.
I’m not stylish. I’m more casual and comfy. I wear T-shirts and jeans. My go-to shoes are Nike sneakers because I have to walk and move around so much. Comfort is the No. 1 thing I think about. People think backstage is very glamorous, and it’s not. Sometimes we have to sit on the floor doing toes, and I have to make sure I wear something comfy. I will wear fun tops that are tie-dye.I don’t have time for anything. For skin care, I’ll still do K-beauty steps but no mask, no extra self-care.
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