How Lyft motivates residents to shuffle bikes in SF

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How Lyft motivates residents to shuffle bikes in SF
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Become a Bike Angel in San Francisco. You'll earn free Lyft rides and help the community.

Ever wonder how those Lyft bikes shift around town and end up in the gray docks where they’re most needed?

After paying for a few rides one by one — which start at $3.49, with per-minute fees for e-bikes rapidly racking up the cost — I figured out that Lyft’s Bay Wheels membership at $169 a year was a far cheaper way to go. Here’s how it works: If you move a bike from a station whose docks are close to overflowing to one that’s emptying out, you get one to four points. After your first points-earning ride, the points double. Do a couple more, and they triple.

Like me, someone else paid for his Bay Wheels membership: The Embarcadero YMCA had a promotion for a free year’s membership. Tuneberg has a motorcycle and bicycle of his own, so the offer “sat for a while,” he told me, until he decided to give it a try. SF fire chief says Cruise, Waymo ‘not ready for prime time’ The California Public Utilities Commission will vote next week on expanding the companies' service in The City

It’s pretty easy when you can get points for literally moving a bike across the street — say, from the large station in Harry Bridges Plaza across from the Ferry Building to the nearby station at the foot of Market Street, or from a station above the Montgomery BART station to Mechanics Plaza a block away.

Lyft doesn’t break out its bike or scooter revenue, a category known as micromobility, in its financials. But in its most recent quarterly earnings report, the San Francisco company said bike-related revenue boosted its revenue per rider, a crucial measure as it competes in ride-hailing with hometown rival Uber, the No. 1 player in that market. Uber doesn’t have a bike program, though you can rent Lime bikes through its app.

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