The 'Financial Times' editor walks us through her career, from helming our very own Fashionista to helping launch Vogue Business.
Author:Whitney BauckPublish date:Apr 21, 2020In our long-running series, "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.
My first internship in college was at this magazine called Ocean, which doesn't exist anymore. I assisted the fashion director on shoots and we did one in Tijuana at a matador ring where we all got robbed. We often couldn't get enough samples for shoots, so we went into department stores and bought what we couldn't get loaned. It was my responsibility after the shoots to try to return thousands of dollars worth of stuff.
I had been so sure for so long that I wanted to work at Vogue that when I didn't want to work at Vogue anymore, I had no idea what to do. I got an internship at an ad agency and quickly learned that I didn't want to work in advertising. I did a bunch more interviews and got offers at Condé Nast and at The Street. I knew there were editors in their 30s at Vogue who were still getting lunches for their bosses, so I decided not to go to Condé Nast.
My job was to copy edit the whole website, run Facebook and Twitter and also somehow write three to seven posts a day until my eyes bled. Back then it was blogging, it wasn't reporting, so you'd find stuff on the internet and then put a Mashable spin on it. While all this is happening, I had applied for this visa for tech entrepreneurs saying, essentially, 'I can come to the U.K. and help media companies with digital.' So then all of a sudden I had this five-year visa and I could just stay freelance if I wanted. But at that point I was really interested in the Vogue project. I knew that one day I wanted to work at the Financial Times as a fashion editor, and I'd been thinking about how to make my CV super competitive.
We started telling local business stories because they weren't out there. That's what we ended up launching with — this idea that we could be a truly global, digital B2B media platform. The fun challenge at the Financial Times is that you're not preaching to the converted. A lot of the readers are not necessarily interested in fashion. I'm not writing for an industry audience here; I'm writing for people who may buy from these brands, or are interested in business, or are analysts who might invest in these companies. They're trying to understand whether this creative vision is going to translate commercially. It's a fun audience to write for.
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