Check out how LandoNorris's father is transforming the e-scooter industry, which should benefit racing paddocks and the environment 😎 Find out more 👇 motorsportbusiness
Entrepreneur Adam Norris – who made his fortune running a huge British pension company – is the founder of Pure Electric, an e-scooter business that he created after Lando signed his first F1 contract with McLaren.
“But, when he signed for McLaren, it was very much ‘here you go!’ and step back. The original mission was ‘will he survive in F1?’ and he’s so settled there now. “We’ve just had an order for 20 from one Le Mans team, and 10 from another,” he said. “I look back on the days with Lando in paddocks from karting all the way through to F1, and they were such good fun times, with great people.
“What it’s great is that you can fold our product up, put it in the back of your car, arrive at the track, get to the race truck, go to signing-on, scrutineering, drivers’ briefing – all of that – it’s such an easy way to get around the paddock.”E-scooters present a perfect form of transport in racing paddocks, but Pure also wants to have a more profound impact on the global community.
Norris’s entry into this market began with the Pure Air in 2019, the British brand’s answer to high-volume, low-price, Chinese-made e-scooters. Norris and his team only refined its design over time, and while Pure’s competitors raced to the bottom of the bargain bin, he aimed for the top end of the market.
Paired to the Advance’s 500W electric motor, that power pack propels the base model and foldable Flex variant to a top speed of 15.5mph and a 24.8-mile range. In the higher-spec Advance+ model, a 36V, 12Ah power unit yields the same max speed but boosts range to 31 miles .
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