Italian super sports carmaker Lamborghini celebrates its 60th anniversary this year. This is the story of how a modern-day legend was made. In partnership with Lamborghini.
Sixty years ago, a legend was born. It begins with the remarkable story of one Ferruccio Lamborghini, and his rather humble beginnings, as the eldest son in a family of farmers in northern Italy.
Ferruccio was a man of varied passions and soon found himself a serial entrepreneur with several businesses under his belt, including an oil burner factory and air conditioning manufacturer.But it was in 1963 that a global icon for the ages was minted. Legend has it, however, that Ferruccio had also been inspired by his great fascination with bullfighting, which would inextricably link the Lamborghini lineage with the sport for the rest of history.
These vertically opening doors would eventually become a hallmark of the most iconic V12 super sports cars ever produced by Lamborghini, from the Diablo, the Countach’s successor, through to theIn a break from tradition, however, Ferruccio had departed from christening the Countach in association with bullfighting as in the past.
A total of 300 units were produced between 1986 and 1992, and the LM-002 takes its place in history as the forefather of the Urus, Lamborghini’s ultra successful luxury SUV.Diablo VT in 1990, the automaker’s first four-wheel drive super sports car and first production Lamborghini that could hit a top speed of over 320km/h.
With only 350 units to be produced, the Aventador LP 780-4 Ultimae is the final and greatest expression of a family of super sports cars that has left its mark on the last decade – almost designed to be an instant classic, as the supercar maker gears up towards an electrified future. Huracan may mean ‘hurricane’ in Spanish but it was really named after yet another prominent Spanish fighting bull known for its courage that also fought in the late 1800s.Lamborghini’s Huracan was engineered as a successor to its earlier V10 offering, the Gallardo, and stands today as an eight-year success story with more than 20,000 units sold across 12 road and three track variants.
Representing the largest investment in Lamborghini’s history, 1.5 billion euros will be deployed over four years, underscored by a holistic approach to its environmental sustainability strategy.
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