How La Onda Went from Summer Slump to Packed for Weeks

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How La Onda Went from Summer Slump to Packed for Weeks
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La Onda in Fort Worth was having a decent summer, but then it made Bon Appetit's 50 best new restaurants list. And everything changed.

beforehand requesting photos was a scam. They didn't realize they were on the list until a reporter atin Fort Worth is a small restaurant run by a husband and wife team: Victor Villarreal is the chef and Misty manages the bar and front of the house. They and a small staff manage a 32-seat restaurant that serves an ever-rotating menu of fresh seafood and house-cured meats.

list."By that evening, we filled up reservations for the next two weeks. We went from decent to on fire in 48 hours." As for supply keeping up with the increased demand, they say that's not a worry. They've always worked with an ever-changing menu based on what's been caught on boats, so adapting to change — in this case, a sudden increase in booked nights — has always been a part of their business.

When asked specifically how they get fresh fish in Fort Worth, Victor explained that he works with a company that has boats in Hawaii. He gets a call on Monday morning about what's been caught and places his order. That company outsources other products if needed. Then it's all shipped overnight and arrives in his kitchen the next day.

"It costs a little, but it's the same as, say, a fine-dining dinner at The Rosewood Mansion on Turtle Creek," which is one of the places he worked before opening his own restaurant.

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