J Balvin and GUESS team up to spread ‘amor y pas’ (peace and love) with new clothing collaboration RSRecommends
At the collection’s inception, Balvin and GUESS were figuring out “how to spread love and peace, and also create awareness about mental health,” Balvin tells us. “It’s a hard task because it’s not just with clothing that you can do that, but at least you’re giving some tools and some vibes to make people feel better and comfortable knowing that they’re creating a message about love, peace,” says Balvin, whose full name is José Álvaro Osorio Balvín.
“We shot the last campaign while [Balvin] filmed his documentary,” GUESS Originals Director of Brand Partnerships, Nicolai Marciano, tells. “We were [in Colombia] the full time together. So being there through that process and then rolling more about José [Balvin], his personal life, and what’s important to him into this new collection was something that was important for us and for José as well.
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