'To be honest, I'd rather spend my hard-earned cash on something that really I've fallen in love with versus a white T-shirt.'
"To be honest, I'd rather spend my hard-earned cash on something that really I've fallen in love with versus a white T-shirt."Author:Fawnia Soo HooUpdated:Jan 10, 2020Original:Jan 10, 2020We all buy clothes, but no two people shop the same. It can be a social experience, and a deeply personal one; at times, it can be impulsive and entertaining, at others, purpose-driven, a chore.
"One of the things I enjoy the most, both in my professional capacity and personally, is finding new talent and new brands," she says, over the phone. "I love that feeling when you're wearing something and someone asks you who it is and it's an under-the-radar label that you discovered and it feels like your secret and you have that sense of credibility. 'Oh, I found this myself. I fell in love with it for the piece, not necessarily for the brand name or anything else.
When I get up in the morning, I always have something that I want to wear. Wherever that comes from — whatever mood I'm in; whatever the weather looks like; whatever my day or schedule looks like. I always have something that I've decided I've become fixated with. It might be a statement blazer or a certain shoe or footwear option and then you start from there. Essentially it's that feeling of knowing the one thing that you definitely do want to be inspired by.
I'm very much an online [shopping] girl. At the beginning that was born out of convenience and, over time, it's become more and more a preferred method. Just from being able to see everything more quickly, being able to have clarity in terms of looking at an item and having full descriptions. I love the fact that everything that is delivered to me is in pristine condition.
I organize my wardrobe by category. So I have jackets, dresses, tops, pants, coats... This helps when you come back from a buying trip and you need to get what you need very quickly. But also, you see the gaps you have at the beginning of the season. So if there's something that you know that you're thinking about, you can very quickly see if that's existing [in your wardrobe].
It's really interesting to see what stayed in my wardrobe. So much of it was brands from their first or second season. So it really was truly emerging talent when they came out with pieces that wouldn't necessarily be seen again or known again if you were walking down the street. But they're the pieces you ultimately fell in love with.
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