How Hjh Maimunah’s founder started her famous nasi padang chain, from humble shophouse to large franchise

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How Hjh Maimunah’s founder started her famous nasi padang chain, from humble shophouse to large franchise
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Mahiran Abdul Rahman named her nasi padang restaurant after her mother, Hajah Maimunah Abdul Karim. In this National Day series by CNA Women, she recounts what it was like to be an entrepreneur in the 90s and the advice her mother gave about life and business.

This young woman quit her hotel job to sell Hainanese kueh: 'When my grandmother passed away, it changed me'A plate of nasi padang, with rendang, serunding, sambal goreng and begedil is one of Hjh Maimunah’s classic meals.

“The shop did well but I wanted it to grow,” she said. “That’s where I learned more about branding and expanding my business – I dreamed of turning it into a bricks-and-mortar restaurant." Her first business lesson came when she had to decide on a location for the restaurant. Mahiran wanted to play it safe and go where“When my mum said to try one of the alleys along North Bridge Road, I was sceptical,” she said. “The busy places were Arab Street, Haji Lane or Bussorah Street – they were closer to Sultan mosque and lots of people would walk there.”

“Though I had doubts, I trusted my mum,” she said. “I followed her advice and picked Jalan Pisang as the location for my restaurant.” Hjh Maimunah opened in 1992, when Mahiran was 27. In 2006, 14 years after Jalan Pisang, she opened another – and bigger – outlet in a shophouse at Joo Chiat. “I believe in the efforts of family,” Mahiran said. “The restaurant wouldn’t have happened if not for my mother, and my husband helped a lot in making it a reality.

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