The recent surge in popularity of the sports drink, PRIME among the youth of SA raises the question of just how healthy or harmful the drink is. A study by SSISA set out to determine whether the hype around the sports drink is justified:
The recent surge in popularity of the sports drink, PRIME among South African children and teenagers raises the question of just how healthy or harmful the drink is. A study by The Sports Science Institute of South Africa set out to determine whether the hype around the sports drink is justified.The PRIME brand of drinks was released in 2022 by YouTube sensations, Logan Paul and KSI and has become a craze among the South African youth since its arrival in the country this month, May 2023.
The hydration drink is marketed as a sports beverage and contains 10% coconut water, branch chain amino acids , electrolytes, vitamin B and multiple antioxidants, with only 2g of sugar per serving. While the PRIME website claims that the hydration drink is appropriate for individuals of all ages, some sources have cautioned against its consumption by children under the age of 15 years old.
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