JinJa Birkenbeuel, CEO of Birk Creative, a brand agency, designs visual identities and multichannel strategies to scale brands and assist with their adaptability with the market. With over 20 years of experience, Birkenbeuel and her team work with established brands including Tesla and Google.
Birkenbeuel played an intricate role in establishing Google Digital Coaches as a part of a larger Google initiative called Accelerate With Google. The Digital Coaches program was designed to provide equal opportunity for all business owners and entrepreneurs to thrive online. Since launching in 2017, the program now has nine coaches across the nation.
Before Birkenbeuel became an entrepreneur, she worked in the corporate world as a senior level designer brand strategist. She worked on developing brand messaging, brand strategy, understanding how the company could communicate their products and services effectively to the customers they were trying to reach. She credits Accenture for establishing her professional career and learning how a corporation operated.
As Birkenbeuel transitioned from the corporate world to starting her firm, she focused on these essential steps:
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