How GM's Ultium Electric Car Revolution Went Off The Rails

General Motors once hoped to unseat Tesla as America’s EV leader. It’s time to understand exactly what went wrong.

It wasn’t supposed to be like this. By early 2024, General Motors was to have had half a dozen electric vehicles selling in volume, all using the next-generation Ultium architecture it unveiled at “EV Day” in March 2020. That list includes the Chevrolet Silverado EV, Blazer EV, and Equinox EV; the Cadillac Lyriq; and the GMC Hummer EV in two versions.

To compensate, she said, the company would install more module capacity at all of its North American EV plants. Those include Factory Zero ; Spring Hill, Tennessee; Ramos Arizpe; and the CAMI plant in Canada. In October, very little further information emerged from the third-quarter results call: Our battery module constraint is getting better, which helped us more than double Ultium Platform production in the third quarter compared to the second quarter.

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