How Gisele Bündchen Inspired Blumarine Pre-Fall 2022 - PAPER

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How Gisele Bündchen Inspired Blumarine Pre-Fall 2022 - PAPER
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A nod to Gisele

of the Brazilian bombshell, who was a familiar face on the brand’s runways from 1999 to 2001. “That sexinessPhoto via GettyAbsent are the signs of girls-just-wanna-have-fun adolescence for this pre-fall lineup. Instead, the brand’s ever-present Y2K vocabulary is elevated through a sexy feminine aesthetic, drawing on a more refined vision of the early aughts, reworking Brognano’s visual codes in signature Blumarine baby pink and complemented by a deep red and grunge-y black palette.

“She doesn’t sit in her bedroom combing her hair in front of the mirror listening to Shakira or Beyoncé,” Brognano toldThe iconic Blumarine butterfly is swapped in favor of a lynx-printed motif this season, and instead of ultra-cropped camis and micro-mini slip dresses, Blumarine channels the rich-bitch, Gisele Bündchenness of the 2000s, where dresses swing below the knee, skirts hit above the thigh, layering is a principle, and thick floral chokers tie everything together.

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