How Geoffrey Bodine's 1984 NASCAR Win Kept Team Owner Rick Hendrick in the Game

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How Geoffrey Bodine's 1984 NASCAR Win Kept Team Owner Rick Hendrick in the Game
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NASCAR 75: No. 21 in a series of 75 stories that helped define the first three quarters of a century of NASCAR.

Geoffrey Bodine, a star in Modified racing, had hooked on with Hendrick’s upstart Cup team, and he and crew chief Harry Hyde showed the promise of the partnership by winning April 29, 1984, at Martinsville.Almost 300 more victories would follow.

Hendrick jumped into NASCAR in 1984 with five employees, a crafty crew chief in veteran Harry Hyde and a small pocketful of sponsor money. He remembers arriving in Daytona Beach for that season’s Daytona 500, looking around the garage area at the established teams and wondering what the heck he was doing among them.The team struggled along until April as Hendrick counted pennies and figured his departure was weeks away if something big didn’t happen.

Hendrick, who was building an empire of automobile dealerships along with a first-class racing organization, chose the multi-car approach, putting drivers and cars in the same shop and having them share information and planning. That concept had been shunned by many over the years; Hendrick made it work to near-perfection.Getty Images

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