How generative AI could fix Siri, Alexa, and hopefully Google Assistant, too

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How generative AI could fix Siri, Alexa, and hopefully Google Assistant, too
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By enabling abilities like context and natural conversation, the technology behind generative AI could finally bring us actually useful digital assistants.

Voice assistants hold so much promise, but in the decade-plus since Apple’s Siri and Amazon’s Alexa first wormed their ways into our lives, their most compelling use is still setting timers. Competition from Google’s Assistant failed to light the spark of innovation in this space, and in many ways, voice control has regressed. These assistants regularly misunderstand, mishear, and sometimes just don’t listen at all.

Amazon is also working on a new and improved voice assistant, and while the company says its already integrated generative AI into components of Alexa, according to a report from Fortune, the new Alexa isn’t even close to ready. The company announced an “all-new, smarter and more conversational Alexa” powered by a new Alexa LLM last fall with an impressive demo.

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