A wave of young fragrance obsessives are revamping the stale perfume industry, one scent at a time.
that wafted earthy scents into a gallery as part of his sculpture exhibition. It’s a change that’s as influenced by the pandemic as it is by websites like Scentsplit and Lucky Scent that have made it easier to procure fragrance samples, as it is by a larger movement toward hyper-individualism in beauty.
Zappas says it’s difficult for perfumers who work in commercial settings because of the enormity of the industry. Commercial perfumers have to crank out thousands of perfumes a year, leaving little time to be intentional about a new formula. As a result, they often wind up recycling formulas. “Scent in particular is really complicated, and I think within a scent there has to be one component that’s familiar and one component that’s unfamiliar for someone to take to it. The problem with everything on the commercial market is it’s all familiar. They’re really not groundbreaking in this way,” says Zappas. “We’re honestly at a little bit of a standstill and it needs to change. It hasn't changed in all these years.
Zappas never sold more perfume than during the pandemic — and her sales remain strong, which she wasn’t necessarily expecting. She chocks this up to people’s relationship with self-expression changing: Now, people don’t so much as want perfume for going out, but for themselves. “I realized perfume could tell a story,” Omans says. “It wasn’t simply just something that smelled good. It was something that could evoke a memory or nostalgia or sense of place. The purpose of perfume became a lot more complex and more of an expression of art rather than something that’s superficial and for fashion.”and switches his perfumes every couple of months, using scent as a way to mark a time in his life — revisiting them later would be not unlike reading a diary.
“Perfume has always been a way to flag something, your sexuality, your orientation. But I feel like that flag is just now more fluid,” White says. “It’s more open-ended, more amorphous. I feel like that makes sense where we’re all at for our expression, our sexuality, as well.”
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Hotlips by Solange Opens in London, With a New Fragrance to ComeSolange Azagury-Partridge’s ring design with a provocatively parted mouth is becoming its own brand, with a debut stand-alone store that’s opened in London and a fragrance called Kiss My Lips set to launch in January.
Read more »
‘Operation Young Guns’: Behind the tech tracing stolen weapons used by young peopleState law enforcement officers, ATF agents and sheriffs from four different counties gathered Monday in Flagler County to discuss “Operation Young Guns” and the technology used to trace stolen weapons that get into the hands of children.
Read more »
Cult leader accused of having wives as young as 9, possibly marrying his own daughter: FBIA 46-year-old alleged polygamist and cult leader in Arizona is accused of having 20 wives, many of whom were underage, and possibly marrying his own daughter, officials with the Federal Bureau of Investigations announced. AZ kprc2 click2houston
Read more »
How Young People Are Leading A Social Media Candidness RevolutionApps like BeReal are catering to changing attitudes in how we represent ourselves on social media, placing candidness over slickness and curation.
Read more »