Merchants in South Africa’s cash-driven township and rural economy remain underserved by the mainstream financial services sector.
Merchants in South Africa’s cash-driven township and rural economy remain underserved by the mainstream financial services sector, creating the opportunity for fintech companies to address their pain points with innovative solutions that help them to, in turn, serve their customers more efficiently and effectively.
“Yet these entrepreneurs face unique challenges that require innovative solutions and fresh perspectives. Big businesses need to see township entrepreneurs in a new light, recognise their value, and to partner with them to offer better solutions to their needs. This in turn, will enable entrepreneurs to provide better services to their communities.”
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