How Ellevest CEO Sallie Krawcheck Gets It Done

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How Ellevest CEO Sallie Krawcheck Gets It Done
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Her day starts with a deep tissue massage … but not for her.

and helping women build wealth. For everything else, there’s walks, cooking, and wine. She lives in Manhattan with her husband and two cats. Here’s how she gets it done.I cannot sleep when the sun is up. I’m always up by 6 a.m. at the latest. These days it’s more like 5:30 or 5:15 a.m. The first thing I do, I’m a little sheepish to say, is give one of our two cats a massage. Not a petting — it’s like a deep tissue massage, and she demands that I do it in our spare bedroom shower every morning.

Our office lease was up in 2020, and so we just said, “Everyone can work where they want.” With remote work, we’re more productive, but the challenge is that we’re less creative. We used to say, “Let’s gather three people and go into this conference room and whiteboard this new idea.” That’s harder over Zoom. By the time everyone gets together online, I’m like, “I can’t actually remember the idea, or now that I say it, it sounds stupid anyway.

I also have an amazing team at Ellevest. My partner is Dr. Sylvia Kwan, who has been in the investing industry for three and a half decades and is one of those understated, quiet, self-effacing geniuses. She built our investing algorithm, which is the only one that takes gender into account. Connie Hsiung is our chief operating officer, and I talk to her maybe 80 times a day. She would probably say it’s more.

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