How do you remember how good a dish tastes? Food scented candles can help

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How do you remember how good a dish tastes? Food scented candles can help
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For starters, the smell of pasta cooking, without the pasta.

There’s a mild, wheaty aroma wafting from the host stand at the midtown Manhattan pasta restaurant Jupiter. It’s not from the pasta. An herbaceous, vegetal smell fills the bathrooms at Horses, a high-end bistro in Los Angeles. It’s not from vegetables.

Their aromas are savoury, they’re sleekly packaged and they’re formulated to appeal to the kind of people who splurge on fancy candles and expensive olive oil. The variety of candles has also multiplied, said Kudzi Chikumbu, who reviews candles on his TikTok account, Sir Candle Man. For any one to stand out, “it needs to be visually interesting or have an interesting name or story, and food is still a great way to do that.”

Not all of them sell, though. Green produced a beet candle for Otherland, but it flopped. “Beet is very polarising,” he said, comparing the smell to mold or dirt. “You like them or you hate them.”

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