From using tech to preempt supply chain disruptions to working with farmers globally to ensure price stability, FairPrice Group is constantly innovating to take care of Singaporeans. Read more at straitstimes.com.
When the pandemic hit Singapore, Antigen Rapid Test kits were sold at $12.80 a box at Unity as people rushed out to stock up as swabbing became a regular requirement.
Not only did FairPrice Group make it more accessible for Singaporeans to test themselves regularly and stay safe, it also indirectly encouraged other retailers to stay competitive by lowering their ART kit prices. This allows FairPrice Group to release supplies at regular prices even if there are external global factors like freight issues which can cause an upswing in prices. This can also help prevent profiteering as other market players will know that they do not have exclusive access to rice supplies during such circumstances.
In 1983, it merged with the Singapore Employees’ Co-Operative and grew to become FairPrice Group in 2019. The latter is now made up of four entities: NTUC FairPrice,Senior citizen discounts and the self-checkout payment mode help to enhance the shopping experience at FairPrice supermarkets. PHOTO: FAIRPRICE GROUP
FairPrice also has designated shopping days when certain groups of people can enjoy even more savings. For instance, on Mondays, Pioneer Generation cardholders get a 3 per cent discount on their purchases, and on Tuesdays, the Seniors Discount Scheme lets those aged 60 and above enjoy 2 per cent discounts. It also offers the Link Rewards Programme that allows members to save more on their purchases with reward points.But to enjoy low prices, there must also be supply resilience.
Besides paying attention to a strict food safety protocol for fresh eggs, FairPrice Group also has its eye on auditing organic farms because organic produce can be hard to differentiate from non-organic ones. FairPrice’s house brand milk formula is made in Australia and costs less than $30 per can – approximately $20 lower than a premium brand with similar ingredients.
Says Ms Zeng: “We've adapted a lot in terms of using automation and digitalisation to keep us agile, and help us see and control more beyond.”
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