Claudia Soare is creating her own name within the billion-dollar Anastasia Beverly Hills empire.
, when it comes to carving out a designer name in the makeup world. Anastasia Beverly Hills was founded in 1997 by Anastasia Soare as a brow studio. Then the consumer line launched in 2000 with brow products and in 2012 the brand launched makeup with contour, eye and lip palettes growing the brand past the billion-dollar mark. separate from Anastasia Beverly Hills under her birth name of Norvina. Her theatrical self-expression using makeup amassed her millions of followers and fans.
Soare had worked in all areas of the billion-dollar company from the salon, sales, marketing, the lab and side by side with her mother. “I started working with my mom in the salon then the corporate office doing sales and marketing and then in 2012 my mom finally allowed me to work on makeup," says Soare.” My mom wanted to ensure I perfected every aspect of the business before I could get my hands on makeup.
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