Capital Group has embarked on an ambitious enterprise-wide endeavor to integrate and leverage GenAI in its business.
I spoke with Capital Group Corporate CIO Marta Zarraga about the journey that Capital Group is embarking upon. Zarraga comes well prepared for the challenge, having a history of helping spearhead technology-driven transformation efforts that have delivered compelling business value. A native of Bilbao, Spain, Zarraga began her career in the telecommunications sector, rising to become the Retail CIO at British Telecom and U.
Zarraga explains how the organizational embrace of GenAI represents a balance between the excitement GenAI is creating and a thoughtful approach to the adoption of the technology across Capital Group.
As with any successful initiative, buy-in and support depends upon leadership from the top of the organization. The GenAI initiative at Capital Group is a corporate-wide effort, with strong sponsorship and endorsement from the leaders of the organization, the Board. Zarraga sees GenAI having a particularly transformational impact in its ability to analyze data at an exponentially greater level of speed and scale without technical coding. GenAI can be used to not only summarize vast amounts of reading material, but to prioritize these materials for their relative importance. The potential impact of getting timely insight in the hands of Associates providing phone-based service via chat interfaces is one such exciting possibility.
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