How Canadian Real Estate Marketing is Shifting in 2023

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How Canadian Real Estate Marketing is Shifting in 2023
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Developers and real estate brokerages have to get more creative if their projects are going to stand out and pique consumer interest. TalkShopMedia | realestate realestatenews marketing 2023

until the end of 2024, we expect to see both project and home sales move slowly throughout 2023. As a result, developers and real estate brokerages must get more creative if their projects are going to stand out and pique consumer interest., our team works with some of Canada’s leading developers across the residential, commercial, and industrial markets. We also work with other professionals that support the industry, such as brokerages, architects, and construction companies.

Hosting a custom event is just one component of the bigger picture. We’re seeing clients go the extra mile to create tailored invitations or branded VIP boxes for media, influencers, realtors, and prospective clients. With our developer clients, what we’re seeing is branded boxes that give consumers a sense of the neighbourhood they could be moving into.

Influencer events continue to be popular, especially in the rental space. Some campaigns we’re working on include hosting influencers for a weekend getaway in a rental project or hosting an exclusive dinner party to showcase the design and functionality of a new development while creating high-quality, unique content for social media that can be distributed across channels such as Instagram, Facebook, Twitter, and LinkedIn.

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