Amidst this pandemic of uncertainty, however, there are those businesses that are not only surviving, but are also thriving during these trying times, it seems that Covid-19 has impelled a kind of digital-age evolution
On the question of the handle that their business has on this pandemic, and what are the strategies that they have put in place to thrive during this pandemic.: To be fair, our business is small, and our staff compliment is young professionals. We are working with people whose in-field experience is less than five years, and they are not the heads of households, nor do they have legal dependents - myself included.
As leaders, you need to know and plan for what the future world looks like from a job creation perspective. What jobs will still be needed, what jobs will become redundant. In turn we need to create a purpose driven environment to guide, mentor and upskill staff to be self-sufficient, high performing individuals with outstanding work ethic.”Tshabalala
: “We all need to learn creative frugality, while we learn how to exploit opportunities for manageable growth. We also need to break the cycle of unhealthy debt so as to combat my points from response. Finally, we need young blood. I have had the zest and strength to persist because my team is young and adaptable - and people make their positions dynamic. There needs to be creative leadership, which is a poverty that many organisations experience.
This starts at the basic levels of building capacity within your staff to be able to manage their personal life and work life. This is vital and it has been the key to the success. Our approach has always been holistic, and family orientated. We support each other at all levels. Our leaders are all emotionally intelligent and help build our people, not break them using fear-based leadership. We ensured first and foremost our staff was looked after.
Giving a closing word of advice Muzi Makhaye says,"The first port of call for SMMEs in this situation is to apply to the long list of published financial aid packages. The ICT SMME Chamber discourages SMMEs from accepting loans disguised as aid. SMMEs must note be lured into credit. We expert better of our government and its financial aid agencies in these hard times. They must help small business and not drown them into debt pool.
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