Biotech executives reveal 4 strategies they use to convince health insurers to cover new drugs
simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.rather than getting added to the portfolios of larger pharmaceutical companies with established teams to sell the drugs.
To get on the market, new treatments need to pass the muster of the Food and Drug Adminstration, which vets the drugs to see if they've proven to be safe and effective. But getting past that hurdle doesn't necessarily mean the drug will get covered, particularly ifAt the annual BIO CEO & Investor Conference in New York on Monday, executives behind large and small biotechs shared what drugmakers need to do to get it right.
For companies that are discovering new molecules that could one day become drugs, bringing on a staff that would prepare the drug for launch isn't necessarily an option. But if you wait to consider the evidence you'll need to prove the worth of your drug to insurers until then, it'll be too late. For instance, Brennan's company is developing a treatment for phenylketonuria, a rare genetic condition that leads to a buildup of the amino acid phenylalanine in the body. At first, Brennan spoke to experts on the disease who told her it would be great if the company could show it could lower the amount of phenylalanine in the body by a certain amount.
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