How Beyond Meat became a $550 million brand, winning over meat-eaters with a vegan burger that 'bleeds.' Would you try it? via CNBCMakeIt
So what is it about burgers? Maybe it's the juiciness people can't resist, or that distinctive savory umami flavor. Maybe it's the American-ness of it all.is betting on it: The company is taking on the beef burger with Beyond Burger, a vegan veggie-based patty that is meant to look, cook, taste and even "bleed" like red meat, but that is healthier and more sustainable.. "And so we went after that core part of the American diet.
"[W]e're reaching mainstream consumers that are interested in healthier forms of meat," Brown tells CNBC Make It. The main ingredients in the original Beyond Burger are pea protein, beet coloring and beet juice to make it "bloody," and potato starch and coconut oil to create juiciness. Beyond recently launched its 2.0 burger , which also includes brown rice and mung bean proteins, for a meatier taste and texture, according to the company's website. Each 4-ounce Beyond Burger patty has 20 grams of protein and about 20 grams of fat, which is comparable to a beef patty.
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