Only a collective response will ensure water security and the per person use to a below a 170-litre future
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Thus, municipalities need to develop innovative programmes that manage household and industry water demand as a priority and with urgency. centre on engineering and new infrastructure. This approach is relevant where areas have not established baseline water security, but in already well-serviced areas this approach seems to create perverse behaviour to consume more.
Innovation in this area should be encouraged because it holds the promise for water demand management. One such option are behavioural nudges , which have been found to be an effective way to promote pro-environmental behaviour. In the context of water and electricity, these interventions signal a departure from the instruments typically used to elicit behaviour change — price interventions and structural interventions .
Behavioural “nudges” augment conventional economic theory by also using insights from psychology to give a better understanding of human decision-making. It strips away the theoretical assumptions that people always act rationally and have the computational ability to carefully evaluate all choices by comparing current and future cost and benefit streams. Behavioural nudges can be used to identify circumstances where people show poor judgment or don’t act rationally .
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