How 'Beef''s Costume Designer Captured Distinct Asian American Identities Through Clothing

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How 'Beef''s Costume Designer Captured Distinct Asian American Identities Through Clothing
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BEEFNetflix's costume designer explains how the crew was banned from multiple online retailers. 😂

Ali Wong, Steven Yeun, Joseph Lee, and Young Mazino. But underneath all of the adventure, it offers a complex, nuanced look at the diversity of the Asian American experience, which is also portrayed through the lens of fashion.says Danny and Paul remind her of her own stepbrothers, who also latched on to subcultures in the majority-white cities of Torrance and El Segundo, CA.

Asian Americans are not a monolith, and it was crucial for both Huang and"Beef" creator Lee Sung Jin to authentically represent that through the characters and their clothes. Each character in"Beef" has a distinct sense of style, none of which falls under the stereotypical"rich Asian" aesthetic that's often exaggerated on screen."We have so many different details to our experiences, so we really tried to get as nuanced as possible," Huang says.

Marked by whites and creams, Amy 's minimalist, creative wardrobe creates a strong identity throughout the series; it only veers into color when she's experiencing turmoil. Danny , on the other hand, dresses like he hasn't left the '90s in his outdated work shirts and thrifted button downs. George , similar to his wife, wears relaxed, stylish pieces that scream luxury from an artistic point of view in a non-obvious way.

Aside from perfecting each character's style nuances, sourcing clothes proved to be another challenge for Huang. She shopped from each character's perspective — for Amy and George, it was specialty boutiques and luxury online retailers, because they'd never be seen at a department store. For Fumi , meanwhile, she sourced unique designer pieces from The RealReal.

Ahead, Huang breaks down each of the core characters' different styles. Keep reading for more details about the inspiration behind each of their looks, key labels they've worn, and more style notes.

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