David Beckham’s signing was heralded as a transformational moment for MLS. Few knew that tucked away inside his contract was a clause that, 16 years later, would bring the greatest player of all time to MLS. PaulTenorio explains.
A more important influence, however, may have been the structure of Beckham’s deal. The creative approach to luring Beckham away from Europe set the stage for how Miami approached the Messi negotiation in order to compete with the deep pockets of teams in Europe and Saudi Arabia.Real Madrid
Beckham’s move to MLS helped provide a boost to Victoria’s celebrity profile and Hollywood opportunities, including a one-hour TV special called Victoria Beckham: Coming to America on NBC. AEG also signed on to promote the Spice Girls reunion tour, which would include multiple concerts at AEG-owned venues. The Beckhams became close friends with Tom Cruise and Katie Holmes and became A-list celebrities in Hollywood.
“I would tell you the likelihood that that would have happened if you were a betting person would be pretty damn close to zero,” Garber said in March. “And it happened.” Like Leiweke working years to woo Beckham, Jorge Mas spent more than three years building a relationship that would eventually lure Messi to MLS. Beckham played a somewhat secondary role in the recruitment, multiple sources said, serving as more of a friend to Messi who could offer advice on what it’s like to move your family to the U.S. to play in MLS and the pressures that can come with it. There are few people as equipped to understand some of what Messi will experience, after all.
There is very little resemblance between the MLS to which Beckham arrived in 2007 and the one in which Messi will play in 2023.
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