Being a Barbie-loving feminist might seem contradictory, but the truth is far more complicated writes sarahmseltzer
Whatever our adulthood looks like today, whether we are gender nonconforming or ultra-feminine or parents or career-oriented or all of the above, anyone who is not a man has to spend their days negotiating with the ever-present forces of consumerism and monolithic beauty culture that Barbie embodies. Nowadays, we can’t just chuck the aspects of society we despise down the laundry chute, as we did with our Barbies.
, including the She-Ra dolls that I loved before I got into Barbie, didn’t have this moldable quality. At my house, Barbie was almost always starring in epic, days-long imaginary games full of love affairs, violence, and betrayals. For others, she was sitting around boardrooms or visiting beauty salons or getting murdered by pirates, or being a murderer herself.
It’s not like we expect Gerwig to offer a full-throated critique of Barbie—the movie, after all, is produced by Mattel. But what matters is how the film appears to recognize Barbie’s simple presence in so many of our young lives. It means millions of girls’ intense, silly, and personal childhood play is being acknowledged, given the royal Hollywood treatment, and taken both as seriously and unseriously as we took our Barbies themselves.
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