How an indictment helps Donald Trump build his brand

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How an indictment helps Donald Trump build his brand
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The indictment has given the former U.S. president a burst of new energy and experts expect him to capitalize on any arrest, riling up his supporters

Donald Trump has been a political alchemist with few equals, spinning the dross of lewd conduct, questionable tax returns and a thousand other scandals into an ever greater hold on the public’s attention and, with it, votes.

The indictment has given Mr. Trump a burst of new energy. Global supporters have sent him well-wishes, strongmanprime minister Viktor Orban among them. His opponents have spoken in his defence, including many of his competitors in the Republican primary. Fox News has brought him back into the centre of attention, carrying live footage of the Trump jet touching down at LaGuardia Airport Monday. And voters have expressed new affection, with at least two polls showing a lift in support for Mr.

Mr. Trump, who came to national prominence on reality television, has already sought to influence how he might be perceived. He will not wear handcuffs, one of his lawyers has said. His lawyers have also sought to keep news cameras out of court, citing security concerns . Whatever charges are filed against Mr. Trump will likely “be spun to his advantage with his supporters who want to believe that he’s their hero and he’s fighting for them against a corrupt elite,” Prof. Mercieca said.High Crimes: The Corruption, Impunity, and Impeachment of Donald Trump, a populist billionaire whose 2013 conviction for tax fraud has done little to diminish his powerful hold on the country’s politics.

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