Get to know aespa_official before their big Coachella performance, K-pop's first group with their own AI avatars.
Giselle is having a hard time concentrating on her lecture. In her defense, don’t we all find social media more interesting than class? Plus, as one of the many people who know their æs — virtual avatars fashioned out of the data we put on the internet — intimately, she is well versed on the subject.
"We are an eight-piece group," the group's leader, Karina, clarified in a press conference for their new single “ Aespa's concept, however, goes beyond imbuing a caricature with voices and personality traits. As SM Entertainment's founder Lee Soo Man The sound of aespa’s newest single “Next Level” — a direct sequel to their explosive debut track “Black Mamba” — is as expansive as aespa's concept itself. As the group sings about taking the Black Mamba head on, the track hops from dance-pop to EDM to ‘90s-inspired hip-hop. It's a journey through genres as dizzying as the futuristic visuals it’s set against.
"AI idols could definitely be a better, more perfect version of idols that we see today," Jeong speculates. "They could definitely be a safer product that the company can invest in, granted that they're successful and people love them."
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