How a varsity dropout brought US cleaning products to Africa, now in over 400 stores | Businessinsider

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How a varsity dropout brought US cleaning products to Africa, now in over 400 stores | Businessinsider
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Rishav Juglall dropped out of university to grow his business. He now supplies cleaning products to companies across Africa. | BISouthAfrica

Today the company supplies cleaning products to 400 stores, including Game, Makro, Pick n Pay, Builders Warehouse, Hirsch, and Spar, as well as companies such as Defy, the Gautrain, and Virgin Active.

"At the time I was studying marketing and economics on campus and one of our assignments was to understand how a brand has a monopoly in a county,” Juglall told Business Insider South Africa. "I was looking for products that were cheaper, better range, and more sexy in terms of packaging. I knew that if I found those three things… the competition doesn’t stand a chance," he said.. His passion got the attention of the company and Juglall was sent samples to try out.

Seeing just how much of a contender the products were, Juglall’s next step was to approach Game in 2016, but he was rejected for several months. "They couldn’t understand how a 21-year-old could add value. But after knocking on Game’s door every week for months, they finally gave me an appointment out of pure frustration.

"Within the first month of having our product on the shelves of four stores, those stores sold out almost 90% of the stock.

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