Why it’s impossible to compete with Google Search
The road was rocky, but the team at Neeva ended up building a search engine they were proud of, a search engine that came close to beating Google both by Neeva’s internal metrics and in user studies. People who tried it liked it, and Neeva had a long road map filled with ideas on how to make search even better. A little more time, and they may very well have built the future of search. But only four years in, Neeva shut down.
You have to decide what counts as reasonable disagreement and what’s just misinformation. You have to figure out how many ads aremany ads. Sites clearly written by AI and rife with SEO garbage: bad. Recipe blogs written by a person and rife with SEO garbage: mostly fine. Porn? Sometimes okay, sometimes not.
So most sites have a file called robots.txt that defines which bots can and cannot access their content and which URLs they’re allowed to crawl. Search engines don’thave to respect the wishes of robots.txt, but doing so is part of the fabric and culture of the web. Nearly all sites allow Google and Bing because discoverability outweighs the bandwidth costs. Many will block specific providers, such as shopping sites that don’t want Amazon crawling and analyzing their websites.
You’ll launch to the public after a while and start getting even more data on what people click on and care about. The more they click, the more you know about what they’re actually looking for.To run a search engine is to constantly triangulate between speed, cost, and quality. You could search the whole database every time someone types “YouTube” and hits enter, but that search will take too long and use too much bandwidth and storage.
Making a better search engine meant changing the incentives. Ramaswamy figured that if you weren’t focused on showing as many ads as possible, you could put the user experience first. You wouldn’t need to keep people typing queries, and you wouldn’t need to collect user data for advertisers. You could just help people get where they’re going and get out of the way.
It’s a long-stated and well-earned cliche in the tech industry that people don’t change their default settings. Whether it’s privacy controls, system features, or apps, there’s nothing more powerful than whatever’s already there. And in many cases, the companies that control those default slots will do almost anything to stay there.
For years, any company that wanted to make a phone or tablet that could run Google apps like Maps and YouTube had to sign a contract known as the Mobile Application Distribution Agreement. The MADA governed how Google’s apps were to be loaded and shown on any covered Android device, and it always gave Search pride of place.
“illegal restrictions on Android device manufacturers and mobile network operators to cement its dominant position in general internet search.”for most users in Europe and the UK when they first set up an Android phone or tablet. “Choose your search provider,” it says before offering a list of available options.
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