One year after Elon Musk took over Twitter, the platform and its cultural impact have fundamentally changed
It’s been one year to the day since Elon Musk completed his purchase of Twitter for $44 billion and set the company, along with its employees and users, off on a whiplash-inducing series of twists and turns. Twelve months on, the company barely resembles its former self — and not only because Musk renamed it “X” and did away with its iconic blue bird branding.
After the platform revoked the badges of accounts who’d been verified under the old system, Musk offered to personally pay for verification for James and several other frustrated, high-profile users. Under the new system, users who paid for verification have their posts boosted by the platform’s algorithm.
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