How a design agency fixed the Warner Bros logo

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How a design agency fixed the Warner Bros logo
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Broader is better cghnyc

When the Warner Bros logo was last updated in 2019, it was made slimmer and flatter. The shield lost its border and became elongated. This wasn't actually a radical innovation but was in itself a return to a previous logo, resurrecting the taller letters of a 1930s design. But for many who grew up with the Warner Bros logo, it didn't look right. It looked gaunt, emaciated and flat.

Haviv describes the new logo as a" distillation of the classic 1948 Warner Bros. emblem", refined through “reductive geometry, streamlined curves and bright colours".

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