Comedian Jack Jr. and chef Ara Zada turned their 'Arm-Mex' cuisine into a string of viral videos. Now they're bringing a live pop-up restaurant to the Haha Comedy Club on March 11.
Using late-night munchies to crossbreed cultures is a long-held tradition of the L.A. food scene. Add in comedy, a rekindled friendship between a Mexican Armenian comic and an Armenian chef to the mix, and suddenly you have a tasty new menu of multicultural creations.Imagine a piece of lavash — a Middle Eastern flatbread akin to a tortilla — the size of a pillowcase.
For Assadourian, this fusion has been with him his entire life. Born to a Mexican mother and Armenian father — the owners of the Haha Comedy Club in North Hollywood since 1988 — his parents opened the club decades ago after it started as a Mexican restaurant. “I was like, ‘He has a ton of followers and probably won’t even answer my message right away,’” Zada said.While catching up on the last 25 years or so, the friends realized some striking similarities in their stories — both had married, divorced and remarried, and now had blended families. The two started constantly hanging out again.While Assadourian went into the family business, Zada became a chef focused on exploring Armenian cuisine, even co-authoring a book on it called.
Armenian food in the U.S. never really came into prominence the way other cuisines did, or in some cases the food got even more homogenized and changed its identity. “One thing you’ll always notice is that there’s no Armenian restaurants, they’re always ‘Greek,’” Assadourian pointed out.One reason the videos fusing Armenian and Mexican food have taken off is how both cultures have a knack for absorbing flavors, especially in L.A.
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