TORO brought home some serious hardware following this year's NFL Mascot Summit.
Houston Texans mascot, TORO, brought home two NFL Mascot Awards during this year's annual NFL Mascot Summit, according to a release. TORO was awarded Social Media Presence of the Year and Skit of the Year. SUGGESTED: Houston Astros pitcher Ronel Blanco pitches no-hitter against Blue Jays, first of his careerAccording to the release, the Skit of the year was featured during the Texans' matchup against division-rival Tennessee Titans on New Year's Eve.
When Toro and the seat upgrade winners arrived at their new location, the discovered a "Titans fan" was sitting in their seats. When the Titans fan refused to leave the seats, TORO decided to right the wrong by sending him to the stadium catwalk. TORO earned Social Media Presence of the Year honors for the first time as well. A new strategy yielded a greater connection to the Texans’ main social media accounts and drove a 30% growth in followers to TORO’s channels.
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