Ten years after their commercial breakthrough, Imagine Dragons are still scoring real crossover hits, playing to packed houses, and playing a U2-esque long game.
, which landed itself in the top 5 of the Hot 100, at No. 3 on both Billboard Global charts and at No. 1 on Radio Songs, amassing 371.5 million U.S. on-demand streams. In reality, the official numbers for “Enemy” don’t even do the song’s impact justice: the track was also featured on the soundtrack for the Netflix animated series, which sparked another quarter-billion video streams of user-generated content associated with the wildly popular video game.
According to the band members, that commitment to treating each song as its own entity has been intentional from the beginning of their career. Reynolds points to their pedigree as graduates of Berklee College of Music as the foundation for the diverse musicality of their catalog: “It makes writing pop music fun because they have such a depth of jazz musicianship,” he says. Sermons adds, “As far as genre, too… people see as a [positive] that we’ve really never felt stuck in any one sound.
“I think the success of their music is a demonstration that personal is, at its core, universal,” says Mac Reynolds, the band’s longtime manager . “Dan has always been insistent on writing his own lyrics and going to a vulnerable place, and people feel and relate to that vulnerability in a powerful way. When you find yourself in a song, your connection to it sticks around for a long time, and diamond records are more about longevity than anything else in the end.
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