The conference could wait until June or July to sign a deal, but that elevates the risk of extinction.
Which will come first: Spring, or a Pac-12 media rights deal? Also, what’s the absolute latest that anyone in the past has signed a new media deal? Still seems like the Pac-12 can drag this out another six months or so and be just fine. — @Taquineur
We don’t know if that’s the case, but it seems reasonable to conclude the Pac-12 won’t announce a media deal until the grant-of-rights component has been signed. The longer it takes to secure a media deal, and lock in your membership, the greater the chance of disruption and, potentially, extinction. Put another way: If the L.A. schools hadn’t announced their departures last summer, forcing the Pac-12 to accelerate its jump to the negotiating table, the conference would be in the heart of the window right now … just as it was back in 2011.
I cannot speak to that issue with any certainty but would presume any increase in exit fees probably comes either 12 or 13 months before departure. How does the Pac-12 balance academics and an accretive brand value to potential additions to the conference? — @benwilkinson
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