Truffle hunting, on-field soccer tips or cocktail masterclass on offer to new breed of traveller
Picture: 123RF/JAROMIR CHALABALA
Airlines, hotels and travel operators are increasingly capitalising on that, venturing beyond their usual services to arrange bookings for special experiences to keep customers. “People love experiences,” Airbnb CEO Brian Chesky told investors on a post-earnings call in early August. On the Airbnb website, 95% of reviews for experiences receive a 5-star review while 84% of home stays get that rating, he said.Chesky said Airbnb, a website that allows travellers to book short-term room or home rentals, plans to expand its experience offerings in coming years.
Hotel operator Marriott International in February named its first “chief customer officer” to develop and execute the company’s global consumer strategy.
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