The Pagani brand is synonymous with hugely powerful and extravagant cars that are more than supercars these days. They hyperbolic extension that most people use these days is the hypercar, but, according to Horacio Pagani, is beside the point. 'Pagani car designs are art,' says Pagani. 'Every model that we build is about the beauty of form that we can...
Pagani Automobili is 25 years old this year and the brand’s founder was in Singapore to meet customers and friends as part of his world tour celebrating the milestone.The Pagani brand is synonymous with hugely powerful and extravagant cars that are more than supercars these days. They hyperbolic extension that most people use these days is the hypercar, but, according to Horacio Pagani, is beside the point.
The brand's big contribution is the recognition of carbon fibre composites as the way of the future. At a time when such exotic material was deemed only cost-effective for building aircraft, few dared to wager on using carbon fibre in large scale car manufacture. Even the early Formula 1 cars that featured carbon fibre monocoques had to source production from the aerospace industry.
What is very important is that, especially as a small, independent carmaker, Pagani remains a profitable business. This allows us to pour a lot of investment into R&D for future designs and projects. We have no plans to become a big luxury carmaker. The business is sustaining well, and our customers are like family."
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