Hong Kong's rich are ready to party again as VIP events multiply

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Hong Kong's rich are ready to party again as VIP events multiply
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With HK's edition of Art Basel just a few weeks away, Sotheby’s and Christie’s are bringing back in-person VIP events. Read more at straitstimes.com.

HONG KONG – After three years of Covid-19 hibernation, Hong Kong’s champagne-soaked art and luxury shopping scene is roaring back to life.

“It’s nice to see all my friends at these parties again; feels more exclusive than when it was all online,” said Ms Angel Lai, who attended the Sotheby’s show and owns at least 10 Birkins. “You’re definitely buying more when you show up in person.” This year’s Art Basel also coincides with the government’s efforts to welcome back tourists and revive a battered economy. Chief Executive John Lee has unveiled a “Hello Hong Kong” charm offensive and this month announced a giveaway of 500,000 free air tickets to visitors. The city will be hosting a series of events in coming months, including the sold-out Clockenflap music festival scheduled for early March.

“Part of luxury is both the goods and the experience,” said Ms Karla Martin, a managing director who oversees the global luxury sector at Deloitte. “It’s part of being in a club that everybody can’t get into, the champagne, the one-on-one clienteling.” “Now you can decide to talk about it over coffee in the morning or a bottle of wine in the evening,” he said. “You see that drives the relationship in a different way.”

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