Since 2018, when customers provided Home Depot with their email address to receive an electronic receipt, it was provided to Meta.
“When customers were prompted to provide their email address, they were never informed that their information would be shared with Meta by Home Depot, or how it could be used by either company. This information would have been material to a customer’s decision about whether or not to obtain an e-receipt,” commissioner Philippe Dufresne said in a statement.Start your day with a roundup of B.C.-focused news and opinion delivered straight to your inbox at 7 a.m., Monday to Friday.
“Each email address Home Depot shared with Meta was encoded so that it could not be read by individuals at Facebook. Meta employed an automated process that allowed it to match email addresses attached to Facebook accounts. Email addresses not already associated with a Facebook account could not be linked to individuals,” reads the report.
“While the details of a person’s in-store purchases may not have been sensitive in the context of Home Depot, they could be highly sensitive in other retail contexts, where they reveal, for example, information about an individual’s health or sexuality.”More to come.
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