Hisense South Africa's 'Loads of Laundry with Love' campaign aims to provide clean laundry solutions and comfort to communities in need. The initiative started with a donation of washers and dryers to NOAH House in Cape Town, with plans to reach more communities across South Africa in 2025.
Hisense South Africa proudly launched its transformative ‘Loads of Laundry with Love’ campaign this festive season, bringing clean laundry solutions and comfort to communities in need.The campaign began with a heartwarming event at NOAH House in Woodstock, Cape Town, where washers and dryers were donated to support older persons living in independent housing.
The donation is the first of many top-loading washing machines Hisense plans to distribute across the country in partnership with the Dis-Chem Foundation. The initiative will next visit Baragwanath Hospital in Gauteng just before Christmas, followed by donations in Limpopo, KwaZulu-Natal, and other provinces throughout 2025. “This donation will positively impact 11 independent living homes, reaching approximately 110 residents,” shared Bonnie Deiner, Happiness Coordinator at NOAH. “We are so grateful for this gift, which will make a tangible difference in our residents’ daily lives.” The event was attended by NOAH residents, representatives from the Western Cape Government and Social Services, the Dis-Chem Foundation, and Hisense. Charles Jordan, Chief Director of Children and Families at the Western Cape Government, praised the initiative, saying: “Gestures like this remind us of the power of collaboration.” “Hisense’s contribution will uplift communities and provide a meaningful sense of dignity during this special time of year.” Jocelyn Willies, Head of Marketing at Hisense South Africa, explained the campaign’s broader vision: “The ‘Loads of Laundry with Love’ initiative is more than just about appliances—it’s about restoring dignity and creating meaningful change.” “Through our partnerships with organisations like the Dis-Chem Foundation and local governments, we aim to reach even more communities in 2025 and beyond.” The campaign is rooted in sustainability, using energy-efficient, water-saving technology to ensure long-term environmental and social impac
Hisense South Africa Loads Of Laundry With Love Community Support Laundry Donations
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