The 2023 Jeep Gladiator is a carryover model, but that hasn’t stopped the brand from adding something refreshing. The vehicle just got a High Velocity yellow paint palette. — via drivingdotca autonews autoindustry JeepGladiator
“Since the Jeep Gladiator arrived for the 2020 model year, customization has been a huge part of its identity,” said Jim Morrison, senior vice president and head of Jeep brand North America. “In response to customer requests, High Velocity is the latest example of another bold shade that strengthens the enthusiastic personality of our loyal and avid Jeep community.”
It’s the first yellow paint option for the Jeep pickup and quite frankly, it’s a fairly positive fit for the brand, with Wranglers and Gladiators already offering a pleasing palette of colours.Where Jeep truly missed out was in the name — High Velocity says ‘yellow’ as clearly as Nissan Kicks says ‘performance.’ And we know they can do better, since there’s clearly creativity on board with the existing Sting-Grey paint, as well as Firecracker Red and Snazzberry.
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