High school student designs TTC rewards program to convince people to ride Toronto TTC
, envisioned to encourage transit use in the Toronto and the Greater Toronto Hamilton Area , and, by association, improve the quality of life for people residing in the region.
While the app is more of a design and planning exercise than something you can actually download onto your phone, it offers up an interesting"what if?" based on a very real example that exists today. Similar to Hong Kong's amazingly-named Octopus Card and its user perks, Ali envisions a TTC and Presto system that operates like a Starbucks rewards card, but for public transportation.
The app proposes several other features that could streamline transit use, aiming to create an all-in-one solution by including an option for digital fare payment that would allow users to tap on with their phones via the magic of near-field communication, adding an extra layer of security over standard Presto cards.
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