HeroTel, Afrihost, and Cool Ideas safe — but Webafrica and Cell C at big risk

Research by Analytico revealed which Internet service providers are at the lowest and highest risk of subscriber churn.

Research by Analytico revealed that HeroTel, Afrihost, and Cool Ideas have a low churn risk, while Webafrica and Cell C face the biggest churn risk.

In its 2022 South African ISP Report, Analytico analysed the risk of consumers moving from a specific ISP. A high churn rate makes it difficult for a service provider to grow or maintain its existing customer base.Good service levels are essential to create loyal customers and reduce the churn rate. Analytico’s research shows a direct correlation between customer satisfaction and churn risk.

When people use Herotel’s fibre or wireless network, they are forced to use Herotel as their ISP. Consumers are, therefore, locked in. On the other end of the scale, a high percentage of Cell C, Webafrica, and Rain’s subscribers said they are looking for a new ISP.

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