Heritage Month: South African music legends celebrated by their peers
Apple Music kicks off Heritage Month by shining the light on Mzansi’s greatest musical legends with its Amaqhawe campaign.
The campaign was launched on Tuesday afternoon at the NDA Brand Architects offices in Fourways. The event served traditional food and was hosted by musician and broadcaster Nandi Madida.J'Something, whose real name is Joao da Fonseca, said his playlist was inspired by his personal definition of what heritage meant. He said for him, it was stories that kept humanity going. He said his playlist included soulful R&B with the likes of Manana and K-KiD.
I am curious about my brand. I love my brand so much that I want it to do better. I don’t even think that we all have started, I think we just have our foot in. The biggest blessing is that our country loves and supports us, and that’s the biggest thing. The bonus becomes when everybody knows you, because now you’ve got everybody.
My playlist is a journey for me, looking at what music has done for me and how I have learnt to be who I am. I cannot beat about the bush and say I had a silver spoon in my mouth, I come from poor beginnings, but full of love. From that I learnt how to be in love and love other people. In my playlist I have young people who died prematurely like Lebo Mathosa, that lady was coming up to be the best.
Amaqhawe Campaign Ringo Mandlingozi South Africa Heritage Month
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