The project is reportedly codenamed P92 and may be called Threads.
. It will reportedly be deeply integrated into Instagram, populating information from the existing social media platform. A top Meta executive reportedly said that high-profile users, including celebrities an content creators, were looking for a "sanely run" platform.
A screenshot shows an SSO, or single-sign on feature, with the words "Log in with Instagram" on the landing screen. Meta clearly believes it can lever its existing relationships with institutions, celebrities, and news organizations to attract users and content generators, which in turn would feed advertising revenue and revitalize an aging user base.Renders obtained by the Verge show a user interface that is uncannily similar to Twitter's feed, with iconography and symbols that mirror Instagram's current user interface.
The integration means that systems that also run on ActivityPub, like Twitter-competitor Mastodon, would have interconnectivity with Project 92. A render shared by the Verge prominently showcases that integration.Meta chief product officer Chris Cox reportedly said the company was engaging with public figures, including the Dalai Lama and Oprah Winfrey, about joining the platform at launch.
. High-profile power users would give Meta a monetizable and captive audience from the outset, and could help propel the app ahead of Twitter.The company began building the platform in January, a few months after Musk took over Twitter, and Meta plans for the app to be available this summer, according to reports in
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